Technology in Hospitality: Seen but Not Heard
Inspired by the old adage that ‘children should be seen and not heard,’ today’s technology should similarly enhance our experiences without becoming a distraction.
Imagine this: you walk into a beautiful hotel or a cozy restaurant, eager to enjoy the ambiance, the service, and the food. The last thing you want is to be bogged down by technological hiccups. Unfortunately, these distractions can sometimes be inevitable, as illustrated by a personal anecdote shared in the episode. Our host recounts a visit to a local Tropical Smoothie Café where a malfunctioning receipt printer temporarily disrupted an otherwise pleasant experience. Despite the young cashier’s initial frustration, the service and food quality shone through, leaving a positive impression overall.
This incident serves as a microcosm of a larger issue within the hospitality industry. Technology should support the service, not overshadow it. When tech works seamlessly in the background, it allows staff to focus on delivering exceptional service, thus enhancing the overall customer experience. In the episode, we also revisit the host’s experience developing in-store technology for Subway. The highest compliment received was when the technology was deemed ‘okay,’ meaning it did its job without drawing attention away from the core elements that define a great dining experience: attentive service, cleanliness, tasty food, and overall value.
The episode emphasizes that the best technology in hospitality is often the least noticeable. It should be like a good supporting actor—essential to the production but never stealing the spotlight. By staying in the background, technology allows the true stars of the show—the staff and the service—to shine.
So, how can we ensure that technology enhances rather than detracts from the customer experience? This ConStrata Minute offers valuable insights and practical tips for hospitality professionals. Tune in and explore how seamless technology can elevate the hospitality experience. Learn how to create environments where technology supports rather than distracts, ensuring that your customers leave with nothing but positive impressions.