Catering and large order sales are emerging as the new frontier in revenue generation for savvy restaurant operators. In our latest podcast episode, we dive deep into the essential strategies to make your catering operations a success.

First and foremost, marketing is key. Have you considered targeting content on your website, app, and even as inserts in your current deliveries? Effective marketing can significantly boost your catering orders. Additionally, it’s crucial to think about packaging. Not all menu items travel well, and selecting the right products for your catering menu can make a big difference in customer satisfaction.

Workspace management is another critical aspect to consider. Many restaurants have limited space in the back of the house, and production areas are often dedicated to managing in-house and third-party production. Depending on your catering schedule, it might make sense to bring in staff early to complete orders before opening or even build out a secondary production area to operate independently from day-to-day operations.

Pricing and invoicing are also vital components of a successful catering strategy. Have you factored in the costs of preparation, packaging, delivery, and setup? For regular customers who order frequently, consider allowing them to pay on a monthly basis and manage their accounts like house accounts. This approach requires a robust invoicing system and accounts receivable management, which might be new territory for many operators.

By addressing these key areas—marketing, packaging, workspace management, and pricing—you can set your restaurant up for catering success. And remember, this is just the beginning.