Many in the restaurant industry have heard of the financial struggles of MOD Pizza, who is exploring bankruptcy.

Known for its strong culture, social activism, and commitment to community support. MOD Pizza has been a beacon of hope and change within the foodservice industry. From tackling child hunger and promoting health awareness to advocating for suicidie prevention, MOD Pizza has consistently shown that businesses can influence change in society.

However, recent news about MOD Pizza facing potential bankruptcy has sparked a conversation about the harsh realities of running a socially responsible company in today’s economic climate. This ConStrata Minute takes a look at the dichotomy between consumer ideals and actions. Despite the growing sentiment among millennials and Gen Z that brands should reflect their social and economic values, companies like MOD Pizza are struggling to stay afloat.

Is there some level of consumer hyprocisy at play?  Where communities that advocate for buying local and supporting small businesses often end up shopping at major retailer like Walmart, Home Depot or online giants like Amazon. This contradiction can indicate a broader societal issue where the values we profess do not always align with our purchasing behaviors.

The restaurant industry, already facing challenges such as excessive tipping and shrinkflation, is at a crossroads. Brands like MOD Pizza, which embody the positive change we want to see, need our support more than ever. Consider this a call to action for both consumers and businesses to walk the walk. Create corporate cultures that reflect values important to uphold – and consumers to reward that with their loyalty.

Tune in to this ConStrata minute and gain insights into the challenges faced by MOD Pizza and broader implications for the restaurant industry at large.